As graduates of The Coaching Academy, we follow a Code of
Professional Conduct which is enforced by The Coaching Academy.
The Code
We agree to:
Always conduct ourselves to the highest levels of ethics,
integrity, accountability and responsibility.
Treat all clients and potential clients with absolute dignity,
confidentiality and respect as free and equal individuals.
Respect the commercial confidentiality of our clients by not
divulging business information to any third parties.
Maintain the good reputation of the coaching profession in
general and Help 4 You Limited in particular.
Comply with both the spirit and the letter of any commercial
agreements made with clients, potential clients, and
professional colleagues.
Make commercial agreements with clients and potential clients
that are fair and will respect all parties to such agreements.
Represent true levels of status, title, competence and
experience in order not to mislead, misrepresent or defraud.
Clearly state to clients and potential clients the terms of
any commercial agreement including the expectations of both
parties.
Make no claims or implications of outcomes that cannot be
demonstrated or guaranteed.
Obtain written permission from any client or potential client
before releasing their names as referees.
Respect the absolute rights of the client's confidentiality
except as expressly permitted by the client or potential client
in writing or as required by law.
Recommend different coaches or resources when these will be
more appropriate to the client's needs.
Avoid all conflicts of interest and give notice of such
potential conflicts to clients.
Advise a client on the risk of conflict if a relationship
changing from a coach/client relationship to a personal or
business relationship.
Refrain from offering professional information or advice that
we know to be misleading or where the accuracy is beyond your
competence to assess.
Endeavour to enhance public understanding and acceptance of
professional coaching.
Share skills and experience with fellow coaches to further
increase the body of knowledge, skills and competencies of such
parties.
Respect all copyrights, agreements, work, intellectual
property and trademarks and comply with all laws covering such
areas.
Avoid coaching minors (people who have not yet had their 18th
birthday) without the express written consent of their parent,
guardian or teacher as appropriate.
Comply with all laws and by-laws of the UK and, if coaching
clients based abroad, with the laws of the clients' country.
Ensure that all advertisements and promotional materials,
whether verbal or written, are legal, decent, truthful, honest
and in compliance with the requirements of the UK Advertising
Standards Authority.
Ensure that our Professional Liability Insurance is adequate
to cover all liabilities that we accept within our professional
work as coaches.
Make a copy of this Code freely available to clients if they
request it.
