As graduates of The Coaching Academy, we follow a Code of
Professional
Conduct which is enforced by The Coaching Academy.
The Code
We agree to:
Always conduct ourselves to the highest levels of ethics,
integrity, accountability and responsibility.
Treat all clients and potential clients with absolute dignity,
confidentiality and respect as free and equal individuals.
Respect the commercial confidentiality of our clients by not
divulging business information to any third parties.
Maintain the good reputation of the coaching profession in
general and Help 4 You Limited in particular.
Comply with both the spirit and the letter of any commercial
agreements made with clients, potential clients, and professional
colleagues.
Make commercial agreements with clients and potential clients
that are fair and will respect all parties to such agreements.
Represent true levels of status, title, competence and experience
in order not to mislead, misrepresent or defraud.
Clearly state to clients and potential clients the terms of any
commercial agreement including the expectations of both parties.
Make no claims or implications of outcomes that cannot be
demonstrated or guaranteed.
Obtain written permission from any client or potential client
before releasing their names as referees.
Respect the absolute rights of the client's confidentiality
except as expressly permitted by the client or potential client in
writing or as required by law.
Recommend different coaches or resources when these will be more
appropriate to the client's needs.
Avoid all conflicts of interest and give notice of such potential
conflicts to clients.
Advise a client on the risk of conflict if a relationship
changing from a coach/client relationship to a personal or business
relationship.
Refrain from offering professional information or advice that we
know to be misleading or where the accuracy is beyond your competence
to assess.
Endeavour to enhance public understanding and acceptance of
professional coaching.
Share skills and experience with fellow coaches to further
increase the body of knowledge, skills and competencies of such parties.
Respect all copyrights, agreements, work, intellectual property
and trademarks and comply with all laws covering such areas.
Avoid coaching minors (people who have not yet had their 18th
birthday) without the express written consent of their parent, guardian
or teacher as appropriate.
Comply with all laws and by-laws of the UK and, if coaching
clients based abroad, with the laws of the clients' country.
Ensure that all advertisements and promotional materials, whether
verbal or written, are legal, decent, truthful, honest and in
compliance with the requirements of the UK Advertising Standards
Authority.
Ensure that our Professional Liability Insurance is adequate to
cover all liabilities that we accept within our professional work as
coaches.
Make a copy of this Code freely available to clients if they
request it.
